Bestseller

The Bears Cards

Product Code: 0200

$74.95 inc. GST

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SKU: 0200 Categories: , ,
Product Overview

For 30 years, The Bears has been a trusted resource for exploring emotions in safe, playful ways. Loved by educators, counsellors, parents, and kids alike, these 48 illustrated bears bring feelings to life – from joy and excitement to fear and frustration.

Whether you’re working one-on-one, in a group, or around the kitchen table, The Bears help people of all ages name, share, and understand emotions. Use them to open up conversations about feelings, build empathy, and strengthen emotional resilience.

Every set of The Bears cards includes bonus access to The Bears Digital Toolbox – giving you an online version of the cards, booklet, and extra activity ideas to use anywhere, anytime.

What's Included?
  • 48 laminated, full-colour cards (105 x 148 mm) in a sturdy folio box

BONUS: Free access to The Bears Digital Toolbox

  • Digital cards
  • Digital booklet with activity ideas and conversation starters
  • Extra support resources including ideas bank, card hacks, and blogs

To use the digital toolbox, simply create a customer account. All digital products follow our Digital Usage Policy – see Copyright and Digital Usage for details.

How to Use
  • In the classroom: Explore feelings through storytelling, role-play, and art.
  • In counselling or group work: Help clients identify and express emotions safely.
  • At home: Encourage open conversations about daily experiences and big feelings.

For more inspiration, explore our Ideas Bank.

 

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Suitable for

This resource is designed for people working in roles that support others, including:

  • Early years practitioners
  • Educators
  • Counsellors, psychologists & social workers
  • Parents, carers & families

testimonials

  • Discover what makes our products a favourite!
The Bears in counselling

“I used The Bears to help children express their feelings and understand they’re not alone. This activity normalized their experiences and fostered a sense of belonging. Our first workshop was a great success—parents reported their children are now more open about feelings and family dynamics. I hope this also helped them reflect on what belonging means in families with a disabled or ill sibling.

The Bears will remain an essential tool in my work as a case manager for disadvantaged children and families. I plan to keep using these cards to support siblings in finding belonging within their group, family, and community.”

Jessica Flakemore, Counsellor
The Bears and mindfulness

“I work with adults and children facing stress and life challenges, individually and in workshops, and I’m continually amazed by the impact of The Bears cards. Their playful illustrations create relaxation and engagement, shifting focus from the person to the bears, which encourages honest expression without judgment. This process helps people of all ages discover practical ways to manage feelings and situations from within themselves.

Qualities like reflection, awareness, respect, and understanding often emerge—skills essential for wellbeing. I’m frequently thanked for the outcomes, but the credit truly belongs to The Bears!”

Patrice Thomas, Mindful Connections NSW
Exploring feelings

“I’ve been using The Bears with a group of 7-year-olds to explore feelings. I lay the cards out and ask each child to choose one that reflects how they feel. We sit in a circle, share guesses about each other’s bears, and then confirm or explain the feelings. The game is fun, encourages teamwork, and helps children learn to recognize and name emotions. I’m excited to try more of your resources!”

Nada Stadtlander, Auckland (NZ)