why people choose The Bears
The Bears are a simple, strengths-based card set used to help people explore emotions and open conversations safely.
- Trusted in practice for 30 years
- Used across education, counselling, and family settings
- Suitable for all ages and abilities
- Designed by practitioners, not marketers
- Easy to integrate into sessions or classrooms
how The Bears support conversations
they don’t tell people what to feel
“The Bears have no words. This allows people to bring their own experiences, language and meaning – making them adaptable across ages and cultures.
they work wherever conversations are hard
From early learning environments to adult counselling, The Bears are used wherever people need a gentler way to talk about emotions.
they make difficult conversations safer
By focusing attention on the cards rather than the person, The Bears reduces pressure and defensiveness – helping conversations unfold more naturally.
The Bears at a glance
The Bears cards are a set of illustrated cards designed to help people explore emotions in a gentle, non-confrontational way.
Each card shows a Bear expressing a different feeling or emotional state. With no words on the cards, people bring their own meaning, experience and language – making the card adaptable across ages, cultures, and settings.
- 48 beautifully illustrated cards
- No words – meaning comes from the person
- Used to explore emotions, build empathy and understanding
bring The Bears into your practice or home
20% off everything
faqs section
Q: How do I enter the competition?
Every pack of The Bears is automatically eligible.
Q: When will winners be announced?
Winners will be contacted after the promotion ends.
Q: Who are The Bears suitable for?
The Bears are used across education, counselling, and family settings, and are suitable for all ages.
Q: Do I need to do anything extra to enter?
No. Purchasing a pack of The Bears is your entry.
Q: Is this a physical product?
Yes. The Bears are a physical set of illustrated cards.