Bestseller

Strength Cards®

Product Code: 0100

$74.95 inc. GST

a vital tool for building resilience, confidence, and hope

200 in stock

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SKU: 0100 Categories: ,
Product Overview

For over 30 years, Strength Cards® have been an indispensable resource for helping people recognise, name, and celebrate their strengths. Used worldwide by teachers, counsellors, social workers, parents, and health professionals, these cards make it easy to spark meaningful conversations about resilience, identity, and possibility.

Featuring 54 beautifully illustrated animals in expressive poses, the cards invite people of all ages to reflect on the strengths they have and how they can use them to navigate life’s challenges. Whether in schools, families, workplaces, or community settings, Strength Cards® open pathways to self-awareness, empathy, and growth.

Every physical set includes bonus access to the Strength Cards® Digital Toolbox – an online collection that includes the digital cards, booklet, and lots of suggestions and activities for different settings. 

What's Included?
  • 54 laminated, full-colour cards (150 x 120 mm) in a sturdy box

BONUS: Free access to the Strength Cards® Digital Toolbox

  • Digital version of the 54 cards
  • Digital version of the booklet
  • Ongoing access to blogs, an ideas bank, videos, hacks, and more

To use the digital toolbox, simply create a customer account. All digital products follow our Digital Usage Policy – see Copyright and Digital Usage for details.

How to Use
  • In classrooms: Explore strengths through games, reflection, and group discussions.
  • In counselling or health services: Help people of all ages recognise and mobilise their strengths and  resources.
  • At home: Build confidence and empathy with children and families.
  • In teams: Encourage strengths-based reflection and collaboration.

For more inspiration, explore our Ideas Bank.

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Suitable for

This resource is designed for people working in roles that support others, including:

  • Counsellors, psychologists and social workers
  • Trainers
  • Parents, carers and families
  • Educators

testimonials

  • Discover what makes our products a favourite!
Strength cards in career counselling

‘The Strength Cards help students identify their own strengths and those needed for different jobs. We sometimes use role play, such as asking what strengths are needed to handle a difficult customer. The cards also encourage reflection—students compare strengths they had in Year 7 with those they have now, explore what helped them develop, and consider how these strengths can be applied in the workplace.’

Bob Glasheen careers counsellor at All Saints College
Strength Cards in staff development

‘I used Strength Cards in an introductory workshop on Emotionally Intelligent Leadership at Leeds Metropolitan University’s staff development festival. Participants identified five talents and shared them in small groups, sparking discussion about why it’s hard to talk about our strengths and how this affects management style. Later, Picture This cards helped participants explore self-control creatively, moving beyond word brainstorming. The cards were visually appealing and highly praised—people even wanted to take them home! Thank you for creating such great resources; I’ll be recommending them in future programs to generate more interest in the UK.’

Christine Bell Director, Real Life Learning (Leeds, UK)

Psychotherapy with Strength Cards

‘I love using Strength Cards in simple yet powerful ways. In psychotherapy, clients select strengths they see in themselves—usually more than expected. When asked how often they think of themselves this way, the answer is often “never.” It’s a transformative exercise, and I give them a poster and a laminated card of their strengths to keep. In couple therapy, partners choose five strengths of their relationship, which become resources to strengthen their bond and refocus on the positives.’

Tiffany Rochester Clinical Psychologist