about us

For over 30 years, we have created and published strength-based resources for counsellors, social workers, educators and family service workers. During that time, we’ve published more than 60 card sets designed to enrich conversations about feelings, strengths, relationships, values and goals.

All our cards grow out of practice and are created in collaboration with experts in the fields of social work, psychology, education and human services. Our artwork is all original, crafted by a community of incredibly talented and creative designers and artists.

Trusted by over 50,000 professionals worldwide, our resources are known for their originality, practice wisdom and striking visual styles.

the strengths approach

Strength-based approaches underpin everything we do. At the heart of our products are the following beliefs:
• Everyone has strengths.
• Focussing on people’s strengths, rather than their deficits, helps generate hope, self-worth and agency, all of which are fundamental in creating positive change.
• Reducing power imbalances is crucial for social inclusion and empowerment.
• Creating opportunities for people to share their stories and reflect on their experiences in respectful ways is key to building connection, rapport and understanding.

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