Innovative Resources creates tools and training that empower people to have meaningful and reflective conversations about the things that matter. Spark new thinking and unlock strengths with our great range of beautifully designed, evidence-based tools and resources.

about us

For over 30 years, we have created and published strength-based resources for counsellors, social workers, educators and family service workers. During that time, we’ve published more than 60 card sets designed to enrich conversations about feelings, strengths, relationships, values and goals.

All our cards grow out of practice and are created in collaboration with experts in the fields of social work, psychology, education and human services. Our artwork is all original, crafted by a community of incredibly talented and creative designers and artists.

Trusted by over 50,000 professionals worldwide, our resources are known for their originality, practice wisdom and striking visual styles.


the strengths approach

Strength-based approaches underpin everything we do. At the heart of our products are the following beliefs:
• Everyone has strengths.
• Focussing on people’s strengths, rather than their deficits, helps generate hope, self-worth and agency, all of which are fundamental in creating positive change.
• Reducing power imbalances is crucial for social inclusion and empowerment.
• Creating opportunities for people to share their stories and reflect on their experiences in respectful ways is key to building connection, rapport and understanding.

Sign up to our quarterly newsletter, SOON (Seriously Optimistic Online News), which is chock full of articles, blogs, interviews and discounts. New subscribers get a 5% discount on any purchase (Ends September 30).


We create engaging and reflective conversation-starting tools that empower people to create positive change. But don’t take our word for it—this is what our customers have to say.

Testimonial by Danni McDougall
Testimonial by Susanna Dean
Testimonial by Patrick Bright
Testimonial by Elisabeth Briar
Testimonial by Social worker

our training

We can deliver workshops and training sessions in-person, online, or as a blend of both. All courses feature our range of colourful, interactive (digital or hardcopy) resources.

Our strengths approach training and tools workshops are for people who wish to:

  • focus on strengths and solutions rather than problems
  • invigorate their teams
  • build a more positive organisational culture
  • create better outcomes for people
  • use tools to bring meaningful conversations alive in their work.

We specialise in co-designing the content and duration of our workshops with you, so that it meets the needs of your organisation or school. We also offer a range of eLearning courses you can do anywhere, anytime.

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