A new year – a new look!

Posted: 14/02/2024

Seriously optimistic is the perfect way to sum up the vibe around Innovative Resources as we launch into a new year of unlocking strengths and sparking curiosity.

You might have already noticed our fresh new brand starting to appear across social media—and of course our new look SOON! As the year unfolds, we’ll roll out the new Innovative Resources logo, new-look design and fresh colour scheme on our website, products and all our communication platforms.

We love the quirky, conversation-based imagery and fun colours and hope you will too.

There’s also a bunch of friendly and curious ‘voice bubble’ characters we can’t wait to introduce you to. They’ll be popping up all over the place with their distinctive personalities prompting positive, strength-based conversations.

Marketing survey

A big thank you to everyone who took part in our 2023 marketing survey. The creativity you bring to your work and your support for what we do at Innovative Resources has helped shape the new brand and revitalise our path forward.

Digital toolbox

If you’ve bought any of our products recently, you might already be familiar with our new Digital Toolbox feature on the website. We think it’s going to be a great resource for everyone who buys an Innovative Resources product, whether it’s your first time, or you joined us somewhere along our 30-year journey.

Think of it as a one-stop digital library for everything you need to know about a resource. It includes a digital version of the cards plus a digital booklet full of valuable information about the cards, along with loads of activities and suggestions for how to use the cards in different settings.

You’ll also be able to access an Ideas Bank for each product, read how others have brought their own unique style of creativity to using the cards, and view Video Card Hacks presented by our trainer, Alison, offering hands-on expertise for introducing the cards in your work.

That’s a lot to get excited about!

Your feedback

And, of course, there’s nothing we love more than hearing from you—the experts at the coal face—about how you use the products and how you’re sparking conversations, unlocking strengths and changing lives in the process.

Drop us a line. We’d love to add your creative ideas to our Toolbox, interview you for an upcoming edition of SOON, or even arrange a video chat. Your stories continue to inspire and encourage us.

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